Sales Training

Selling is the final step in the business process and the most important when it comes to generating revenue. It’s closing, plain and simple.

Asking others for money is difficult for many people, but being a good salesperson means not only having a strong product but possessing the confidence, skills and commitment to settle a deal.

At Business of People®, we teach salespeople how to communicate with their buyers. That means talking and listening, turning objections into opportunities.

Learn how to:

  • Overcome common resistance in the sales process
  • Deal with being turned down and people who don’t want to talk to you
  • Understand and change the behavior of a customer who won’t respond
  • Deal with ambivalent customers so you can really close


Authentic Selling

by Norman Shub

This book by Business of People’s Norman Shub is a must-read for all who want to learn a different way to sell. Learn how to overcome resistance and bad first sessions where the sales process cannot get going, as well as networking and long-term relationship developing.

Featured Publication

Authentic Selling

Authentic Selling


Learn a different way to sell. The Business of People® model deals with topics such as resistance, learning how to deal with brush-offs and bad first sessions where the sales person cannot get the process going, as well as networking and long-term relationship development. This is a different kind of sales publication with real, concrete ideas.

    Availability: In stock
    A Few of Our Clients
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    A Few of Our Clients
    • Dollar Tree Stores Logo
    • Nationwide
    • Chicos
    • Ohio-Health
    • Weaver-Eggs
    • Royal Bank of Canada logo
    • Justice
    • EyeCare-For-Animals

    “The Business of People experience has enabled me to focus my energy on being a leader in my organization. Before BOP, I thought management was leadership. I now understand my role as a leader and understand how to develop my team and prepare them to be future leaders in the organization. I have learned to support my team and enable them to reach and even exceed their potential. This experience has changed my work life.”

    Roger Dean, Vice President, Treasurer, Dollar Tree Stores

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