Sales Training

Selling is the final step in the business process and the most important when it comes to generating revenue. It’s closing, plain and simple.

Asking others for money is difficult for many people, but being a good salesperson means not only having a strong product but possessing the confidence, skills and commitment to settle a deal.

At Business of People®, we teach salespeople how to communicate with their buyers. That means talking and listening, turning objections into opportunities.

Learn how to:

  • Overcome common resistance in the sales process
  • Deal with being turned down and people who don’t want to talk to you
  • Understand and change the behavior of a customer who won’t respond
  • Deal with ambivalent customers so you can really close


Authentic Selling

by Norman Shub

This book by Business of People’s Norman Shub is a must-read for all who want to learn a different way to sell. Learn how to overcome resistance and bad first sessions where the sales process cannot get going, as well as networking and long-term relationship developing.

Featured Publication

Authentic Selling

Authentic Selling


Learn a different way to sell. The Business of People® model deals with topics such as resistance, learning how to deal with brush-offs and bad first sessions where the sales person cannot get the process going, as well as networking and long-term relationship development. This is a different kind of sales publication with real, concrete ideas.

    Availability: In stock
    A Few of Our Clients
    Learn More
    A Few of Our Clients
    • Dollar Tree Stores Logo
    • Nationwide
    • Chicos
    • Ohio-Health
    • Weaver-Eggs
    • Royal Bank of Canada logo
    • Justice
    • EyeCare-For-Animals

    “I have been a student of Business of People in a variety of sessions for many years. This program is, without a doubt, the most intense, comprehensive and beneficial of any. It has taken my leadership to an entirely new level. The principles covered were practical: I have been able to use the concepts in many situations daily, both at work and at home. I enrolled in the program to become a better leader, but it made me a better person.”

    Joe Calvaruso, System Vice President, Ohio Health

    Learn More


    Get our online monthly newsletter.